International Journal of Advanced Science and Engineering Research
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e-ISSN 2455-9288
alameenpublications@gmail.com
e-ISSN 2455-9288
ijaser
IJASER publishes high-quality, original research papers, brief reports, and critical reviews in all theoretical, technological, and interdisciplinary studies that make up the fields of advanced science and engineering and its applications.
Web Search Engines plays a crucial role in our daily life. This is built for all users and not for any individual user. The web search engine doesn’t know about what user exactly needs and it gives the information what they type it from their keyboard. However when the same query is submitted by different users, typical search engine return the result regardless of who submitted the query. If user enters improper keyword, ambiguous keywords and lack of user’s ability to express what they need are some challenges faced by generic engines. We should personalize search results to address this issue. Personalized web search (PWS) is ability to identify different needs of different people who issue the same text query for web search and to carry out data retrieval for each and every user as a part of his interests. During web search user profiles is the main source for better retrieval but using a user profile to find interest is violation of privacy. Hence a privacy protection is required to overcome this problem. For that purpose we have implemented a secured user profile while accessing the web portal.
Keywords: PWS-Personalized Web Search, Search Engine, Privacy, Ranking
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