According to the organic trade organization (ota), organic food sales increased by 5.1 percent in 2009 as compared to conventional food sales. While yard house strives to remain viable in the current corporate restaurant industry, we must be attentive to consumers increasing demand for sustainable, fair-trade, and organic products. Due to the market becoming competitive, companies in the restaurant industries must deliver higher quality products, use sustainable practices, and fulfill increased consumer demands while still boosting profit. By implementing slight alterations to our products we will strengthen yard house’s completive advantage in the restaurant industry and increase profits while continuing to exceed customer expectations